This description leaves little room for describing how the researcher "saw" the themes and decided which were relevant to the study. Carefully consider the use of phrases like "themes emerged." This phrasing implies that the themes lay passively in the data, waiting for the researcher to pluck them out.Regardless of how you approach coding, the process should be clearly communicated when you report your research, though this is not always the case (Deterding & Waters, 2021).Will you deploy a line-by-line coding approach, with smaller codes eventually condensed into larger categories or concepts? Or will you start with codes applied to larger segments of the text, perhaps later reviewing the examples to explore and re-code for differences between the segments? How will you explain the coding process? You may be able to automatically code all of the statements by speaker in a focus group transcript, for example, or identify and code all of the paragraphs that include a specific phrase. Using QDA software may also allow you the ability to use auto-coding functions.Or, your coding may be enhanced by access to the richness of mediated content, compared to transcripts. This may mean saving time over creating transcripts. Some software for QDA includes the ability to directly code image, video, and audio files.This means you can create a re-use a coding scheme from a previous study, or that was developed in outside of the software, without having to manually create each code. Most software programs for QDA include the ability to export and import coding schemes.Your analysis, then, is not limited by how often you are able to work with physical data, such as paper transcripts. You can also choose to apply multiple coding schemes to the same data, which means you can explore multiple ways of understanding the same data.
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